Questions that Push a Buyer's Hot Button

You’re calling on a brand new prospect named Bud. After 15 minutes, you’re concerned. Bud’s cordial enough as you ask questions, but you can tell he’s not engaged. His practiced answers come quickly. As Bud politely recites plain vanilla facts, his eyes stray to his computer monitor. Opportunity is slipping away. You need to do something!

You switch directions and ask, “Bud, your competitors are always complaining to us about productivity problems. Is low productivity a problem for you?”

Bud straightens and looks right at you. Tilting his head, his tone intensifies as he asks, “What do you mean?”

YOU JUST HIT A HOT BUTTON! Your question started Bud’s emotional engine. You’re haven't reached the destination, but you’re finally on the road.  

Take a minute to think about the questions you ask.  

• What do potential customers complain about?
• What important problems do you solve?
• What unmet needs prompt a physical reaction, causing prospects to feel stress, discomfort, uncertainty, worry and doubt?
• What fears lead to change?

To make a sale, buyers must be motivated to make a change.  Motivation results from a prospect’s drive to resolve internal tension. Hot button questions start the buyer thinking about their situation and fulfilling unmet needs.

Hot button questions create opportunities.  Here the challenge. Come up with three hot button questions that turn on the buyer’s emotional engine. In your next prospecting call, take the questions for a test drive. Find out what works and practice.

Good selling!


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How to Redirect a Conversation when Work Friends Whine

When a friend at work complains, and you’re in no mood to join in, one smart strategy to handle the situation is:
 

·         Let them talk for a minute or two.

·         Acknowledge the complaint with a neutral line like, “I can see why that bothers you.”

·         Follow the acknowledgement by asking, “What’s gone well for you lately?”
 

Complaints result from immediate feelings. Things go right and we’re happy. Things go wrong and we complain.

By redirecting thoughts to positive events, you redirect emotions in a positive direction as well.

BTW . . . redirection strategies also come in handy when you talk to customers and they start complaining. Good selling!



 

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Would You Please Stop Whining? Sales Training Session

OMG . . . don't you get tired of selling coworkers who constantly complain. “The market is terrible. The company has quality problems. Prices are too high. Cold calling doesn’t work. The company should be doing more marketing to get quality leads.”

And it’s never the complainer's fault that they don't have any business. It's everybody else's.

Some salespeople are lucky. They have an office with a door, and they can close it to keep the complainer out. Other salespeople sit in a bullpen or in a cubicle. When a complainer corners you, there is nowhere to hide.

Listening to people complain when there is work to do is stressful, especially when you feel pressed for time. If you don’t have a strong relationship, you could nip the conversation off by politely stating you’re on a deadline to make a call or get information to a customer.

What do you do if the complainer is a friend, but you don’t have time—or you’re not in the mood to listen to depressing talk?  Look for the next post to handle this situation.



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