Boost Your Sales in 30!

Boost your sales in 30 minutes that is!

Yes, this can be done but you will need to be an active and willing participant!  We aren't talking about 30 minutes in the day you are used to working, we are asking you to invest an extra 30 minutes!

Tomorrow morning, imagine arriving at your office 30 minutes early.  How would you use that time if you followed these two simple rules:

Rule 1:  You CANNOT look at emails...period.  You can't look at them on your computer, tablet or smart phone.  NO EMAILS in the first 30!

Rule 2:  The tasks you do must be tied DIRECTLY to new business development.

You have nothing to lose by giving this strategy a try!  Besides, you might even be able to beat the traffic!

Good Selling!

Remember, Thought Transformation offers professional sales training courses in Atlanta and surrounding areas. If you or your company is struggling with sales, we can help! We give you the knowledge and tools to be successful in any market or program.

Questions that Push a Buyer's Hot Button

You’re calling on a brand new prospect named Bud. After 15 minutes, you’re concerned. Bud’s cordial enough as you ask questions, but you can tell he’s not engaged. His practiced answers come quickly. As Bud politely recites plain vanilla facts, his eyes stray to his computer monitor. Opportunity is slipping away. You need to do something!

You switch directions and ask, “Bud, your competitors are always complaining to us about productivity problems. Is low productivity a problem for you?”

Bud straightens and looks right at you. Tilting his head, his tone intensifies as he asks, “What do you mean?”

YOU JUST HIT A HOT BUTTON! Your question started Bud’s emotional engine. You’re haven't reached the destination, but you’re finally on the road.  

Take a minute to think about the questions you ask.  

• What do potential customers complain about?
• What important problems do you solve?
• What unmet needs prompt a physical reaction, causing prospects to feel stress, discomfort, uncertainty, worry and doubt?
• What fears lead to change?

To make a sale, buyers must be motivated to make a change.  Motivation results from a prospect’s drive to resolve internal tension. Hot button questions start the buyer thinking about their situation and fulfilling unmet needs.

Hot button questions create opportunities.  Here the challenge. Come up with three hot button questions that turn on the buyer’s emotional engine. In your next prospecting call, take the questions for a test drive. Find out what works and practice.

Good selling!


Thought Transformation offers sales training courses in the Atlanta area. 20+ sales training classes that'll increase sales and help you out sale the competition. Sales training programs in Atlanta, contact us now!

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Pushing Start on Emotional Engines to Drive Sales

Has this ever happened to you? You sit down at your desk, ready to work. There’s a message from your boss in your email inbox that reads, “Congratulations. Your sales numbers were great last month. What do you think you’ll do this month?”

The message triggers a quick mental review of the opportunities in your pipeline. Not much there. Happiness vanishes and apprehension descends like a dark cloud. Your chest tightens and your heart, beating steady and slow a moment ago, thumps at twice its normal speed.

You’re feeling internal tension caused by unmet needs. To put it another way, you boss pushed start on an emotional engine. A moment ago, you were happy. Now you’re worried and far more motivated to call prospects than you were moments ago.

How do you motivate prospects to buy? What buttons should you push to start emotional engines that power more purchases?

In the next post, I’ll share my thoughts on how you can do a better job of asking questions to push start on emotional engines and get more selling opportunities.


Thought Transformation offers sales training programs in Atlanta and surrounding areas. Learn how to increase your sales and master any program or market. With 9 years of experience, we've helped thousands of people achieve their sales goals. Visit our website today!