Million Dollar Sales Tip 10

Sell more by staying top-of-mind. Create top-of-mind awareness by frequent positive repetitive touches.

Stay Top of Mind - Part 3

If you want to stay top of mind, the third ingredient in the recipe to doing so is to be interesting. A call to say, "Hi Bob. I just wanted to call and see if I could do anything to help you," is better than no call at all-but only slightly.

On the other hand, if you're brimming with excitement when you call to tell customers about a new development at your company and how it helps them, they're more interested because that's more interesting.
By investing time in creating top of mind awareness on a regular basis, I guarantee you'll miss few opportunities and sell more.

Stay Top of Mind - Part 2

When it comes to staying top of mind, the second ingredient in the recipe is to provide information with value. Give customers good reasons to call you back. Make them want to learn more. Send articles or samples, or share success stories. By providing information, customers think about how they would be better off if they bought from you and that increases the odds of getting a call when they're ready to buy.

Stay Top of Mind - Part 1

Salespeople miss opportunities all the time for one simple reason. The potential customer forgot to call them when they were finally ready to buy!
The recipe for top of mind success calls for three ingredients.  This week will review all three ingredients. 

The first is to maintain regular, frequent contact with customers. Don't let more than a month go by without touching the customer with a piece of mail, a phone call or an email-or all three if you think the customer will be ready to by in the near-future.
Check back on Wednesday for the second ingredient in the recipe for staying top of mind.