Wednesday, February 15, 2012

Stay Top of Mind - Part 2

When it comes to staying top of mind, the second ingredient in the recipe is to provide information with value. Give customers good reasons to call you back. Make them want to learn more. Send articles or samples, or share success stories. By providing information, customers think about how they would be better off if they bought from you and that increases the odds of getting a call when they're ready to buy.

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