Stay Top of Mind - Part 3

If you want to stay top of mind, the third ingredient in the recipe to doing so is to be interesting. A call to say, "Hi Bob. I just wanted to call and see if I could do anything to help you," is better than no call at all-but only slightly.

On the other hand, if you're brimming with excitement when you call to tell customers about a new development at your company and how it helps them, they're more interested because that's more interesting.
By investing time in creating top of mind awareness on a regular basis, I guarantee you'll miss few opportunities and sell more.