Monday, February 13, 2012

Stay Top of Mind - Part 1

Salespeople miss opportunities all the time for one simple reason. The potential customer forgot to call them when they were finally ready to buy!
The recipe for top of mind success calls for three ingredients.  This week will review all three ingredients. 

The first is to maintain regular, frequent contact with customers. Don't let more than a month go by without touching the customer with a piece of mail, a phone call or an email-or all three if you think the customer will be ready to by in the near-future.
Check back on Wednesday for the second ingredient in the recipe for staying top of mind.

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