Looking for the perfect holiday gift for employees, co-workers, family or friends? Through the end of the year, TTBooks is offering the opportunity to purchase all three of Linda Bishop's easy-to-read sales guides to build business and increase sales goals for just $25 plus free shipping!

You'll receive:

-Selling in Tough Times

-101 Cold Call Tips

AND

-The Sales Pro's Guide to Using LinkedIn

for only $25 plus free shipping.

Click Here To Order

R-E-A Method

When it comes to cold calls, objections are normal. One way to overcome them is by using the Thought Transformation R-E-A method.

R: RELATE - When a customer raises an objection, find common ground. Relate to the person with a statement. Tell them you understand their point of view.

E: ENGAGE - Engage them in a deeper discussion by asking questions. You know what they said. Find out why they said it.

A: ASK - Armed with deeper understanding, ask for something slightly different.

We Have a Winner! (And a special treat!)

Congratulations to Lynn!!
You are the "101 Cold Call Tips" Valentine's Day book winner!!

And because nothing would make me happier than to show my appreciation to everyone who entered the Valentine's Day contest on Monday, I'm happy to send Pat Bennett, Mike von Brendel, David Pilcher, John and Liz4aker a copy of my first book, "Selling in Tough Times."

Please e-mail your mailing address to my Director of Marketing, Melissa Richman - melissa@thoughttransformation.com.

Spreading the LOVE

In honor of Valentine's Day, I'm giving one of my LOVEly readers a copy of my latest book, "101 Cold Call Tips."

For a chance to win, please leave a comment below. A winner will be chosen at random and announced Wednesday. Good luck!