Sales Goals For 2014-Sales And Training
As 2013 comes to a close, I want to spend this month reviewing how you can set and reach your sales goals in 2014. To start, consider the following:
The best goals are realistic, yet challenging. When you reach a goal you’re proud of what you accomplished. To decide if a goal is realistic, answer these questions and use the information as a guide.
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How much did you sell in 2013?
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How much do you want to sell in 2014?
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Who were your customers in 2013?
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How much did they buy?
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How much do you project them to buy in 2014?
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Estimate the gap. Goal-Total Sales Projected for 2014 from Current Customers=New Business
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What does the average customer buy in the first year?
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How many new customers do you need to reach your goal? New Business ÷ Average Value of a New Customer = No. of New Customers
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Based on past experience, how many prospects do you need to talk to in order to get a customer? That is how many people you need to load into the top of the funnel, qualify and convert.
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