Bye Bye Boo-Boo

Have you seen this? JWT New York and BAND-AID® have developed BAND-AID® MagicVision™ featuring the Muppets, an augmented reality app that allows parents and children to enter a magical entertainment world featuring interactive performances by Kermit the Frog, Miss Piggy and Gonzo the Great. Designed to make kids feel better about their "boo-boos," the app also includes photo-sharing and Band-Aid 'moviehouse' experiences and is available in the App Store.