Wednesday, June 8, 2011

A to Z Guide to Selling More: U is for Useful

One way to stay top of mind is by providing useful information to customers and prospects. Magazine articles, books, web links, White papers and case studies provide information to make buyers look good to their boss and reach their goals.

Providing useful information positions you as:

  • A smart professional who stays up-to-date in the market.
  • A sales resource the customer can call upon.
  • Someone who genuinely cares about the customer's success.

No comments: