Tuesday, August 17, 2010

Guest Blogger: Linda Lindsey - Selling Yourself

More on selling yourself from Linda:

Within a few minutes after meeting me, you will quickly realize that I am very passionate about marketing. In my spare time I enjoy reading about marketing because at a core level it is interesting to me. I find the sociology and science behind marketing fascinating. If you aren’t passionate about what you do, you should reconsider your line of work. A former boss of mine quit her job three months after she hired me. She left because she saw how passionate I was about what I do and she realized that she lacked that passion in her job and she needed to get it back.

One of my favorite sayings is, “If you don’t have anything nice to say, come sit by me.” This may work in social situations, but it is a deal breaker in an interview. Negativity about former employers, co-workers, work situations, or any subject for that matter makes a very bad impression. Role play answering a variety of standard resume quesitons in a positive manner. The truth is: No one leaves a job because they are well paid and well respected. Keep answers to those questions short and especially sweet.

About Linda Lindsey
An Atlanta native, Linda Lindsey has been in the marketing and advertising arena for over 19 years and serves as Creative Director for Brightree LLC. Linda has firsthand knowledge of the "no-holds-barred" marketing advances that drive businesses to try bolder, more profitable techniques to win new customers.

Linda's broad range of expertise includes developing and executing marketing and communications programs for a wide range of companies including Ricoh Americas Corporation with a niche in software solutions and a passion for nonprofit organizations seeking to be heard through the immense media clutter. Linda has owned her own marketing consulting firm for years and her award-winning approach communications to prospects in a way that helps them move them further along the buying cycle.

Linda was awarded a 2007 Direct Marketing Association ECHO award and was recognized internationally as a Diamond Contender for the "best of the best" for her demand generation campaigns. She also earned a 2008 Gold Davey award for copywriting. In June of 2010, she completed her term as President of the Business Marketing Association, Atlanta Chapter.

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