Mistake Number 2

Mistake Number 2: You overestimate the value of the service you provide.

All humans have the same bias. We think we’re better than we really are and that leads us to overestimate the value of the service we provide. Sure, you turned a complicated estimate around in a day, made the job look great on press and got the hot job out on time. Be honest. Would your competitors have done any less? Sometimes the answer is “yes” but often enough what you regard as a brilliant performance simply met the customer’s expectations. The bar for “Wow!” constantly gets raised. Don’t underestimate the competition. There’s a good chance they work just as hard as you do.