Monday, May 17, 2010

The 10 Worst Mistakes Salespeople Make

Over the next 10 days, I will be sharing the 10 worst mistakes salespeople make.

Mistake Number 1: You assume long-time customers are loyal.
Evidence in this area confirms the 80/20 rule. Eighty percent of all customers are satisfied and only twenty percent are loyal. Satisfied customers like you, but they don’t love you and they will shop. Loyal customers may love you, but they don’t always remain loyal forever. Start asking yourself three questions.

  1. Who is loyal and who is satisfied?
  2. What can I do to convert satisfied customers into loyal ones?
  3. How can I reward loyalty so customers stay loyal?

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