Mistake Number 3

Mistake Number 3: You’re too darn difficult to deal with.

I talked to a friend who spends about $3 million on print annually and she told me, “I fired a printer this week because they were too hard to deal with.” What about you? Are you easy to work with? Do customers laud you for your quick response to phone calls and emails? Do you anticipate needs and fulfill them before you’re asked? Print buyers are busy people. They don’t have time to chase down answers or check to make sure you do your job. If you’re hard to deal with and use up too much valuable time, they’ll fire you and find another salesperson like my friend did.