Mistake Number 3: You’re too darn difficult to deal with.
I talked to a friend in purchasing and she said, “I fired a company this week because they were too hard to deal with.” What about you? Are you easy to work with? Do customers laud you for your quick response to phone calls and emails? Do you anticipate needs and fulfill them before you’re asked? Buyers are busy people. They don’t have time to chase down answers or check to be sure you’re doing your job. If you’re hard to deal with, they’ll fire you and buy from someone else.
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