Sin # 2

Mistake Number 2: You overestimate the value of the service you provide.

All humans have the same bias. We think we’re better than we really are and that leads us to overestimate the value of the service we provide. Sure, you do a good job, but honestly would the competition have done less? Sometimes what we regard as brilliant performance simply met the customer’s expectations. Don’t underestimate your competition. There’s a good chance they work just as hard as you do and that’s why it pays to look for new ways every day to make customers say, “Wow! I’m impressed.”