If
a customer seriously considers you, you have two options. You can cross your
fingers and passively wait to see if they decide to buy or you can take an
active role and try to close the deal.
Closing
is always the smarter approach. Opening a dialogue won’t always close the sale,
but it’s a smart way to gather helpful information and knowing more helps you
make more sales in the future. To turn more opportunities into sales, practice closing
skills and take them to the next level.
The
old saying, “Sales is a numbers game,” still holds true. By increasing the
amount in the funnel at any stage, you improve the end result. If you put more
in the funnel and improve selling skills, you will see a bigger boost because
you increase the odds of converting prospects into customers.
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