The Cold Calling Script

Next time you pick up the phone to start cold calling, try using this script:

• Say who you are and who you represent. Find out who buys the product you sell and be sure you have their correct name!
• When you have the buyer on the line, tell them who you are and who you represent. Confirm you are speaking with the right person.
• Ask, "Do you have a minute to talk?"
• Offer a benefit.
• Find out if they need what you sell.
• Ask for an appointment.

Good selling!