Cold Calling: Final Thoughts

The past few posts have focused exclusively on cold calling. To end the week, here are a few more tips to help you with the process:

You get a prospect on the phone -

• The prospect agrees to a conversation.
• The sales process moves forward.

You get a prespect on the phone -

• The prospect is too busy to talk to the sales process is handcuffed.
• Sales must call back to build awareness.

The prospect doesn't answer the phone -

• The sales process stops.
• The prospect is unaware of the product.
• Sales must call back to build awareness.