Customers look at the benefits you offer, and compare you to your competition. They pay higher prices for higher value, and that results from differentiation.
What distinguishes your product/service from the other available alternatives?
Being able to proudly state your difference in a clear manner helps you close deals-if the customer cares about the difference.
To pinpoint differences that matter, fill in the blanks below.
One important benefit we offer our clients is _____________________.
This makes us different from the competition because _____________________.
This difference matters to our customers because _____________________.
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