Wednesday, January 18, 2012

Why Is Your Company Different?

Customers look at the benefits you offer, and compare you to your competition. They pay higher prices for higher value, and that results from differentiation.

What distinguishes your product/service from the other available alternatives?

Being able to proudly state your difference in a clear manner helps you close deals-if the customer cares about the difference.

To pinpoint differences that matter, fill in the blanks below.
One important benefit we offer our clients is _____________________.
This makes us different from the competition because _____________________.
This difference matters to our customers because _____________________.

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