Monday, December 12, 2011
10 Places to Look for Leads in 2012: Part 1
In this month's Self-Taught Sales, I shared my thoughts on "10 Places to Look for Leads in 2012." Knowing is can never hurt to share new ways to find new leads, I thought you'd be interested in these 10 places that I suggest you look next year.
1. Do a little digging around in the lost business graveyard. Past customers can be great prospects for future business.
2. Take the "twin" approach. Find enterprises similar to those customers who currently buy. For example, if your best customer is a bank, find other banks to call on.
3. Use LinkedIn. Keyword search functions allow you to locate companies and decision-makers.
4. Business intelligence websites like Hoover's, Jigsaw, Manta, and others are excellent lead sources. Some information is free while other data is available for a fee.
5. The Internet is a gold mine of information. Search for key attributes like "Corporate Headquarters for software companies in Atlanta" and see what pops up.
Check back Wednesday for places 6 - 10.