Specific information helps you sell. That's because details add to credibility and enhance the buyer's understanding of your product or service.
Generic statements come across as sales fluff. Avoid statements like:
- Our prices are competitive.
- Our quality is the best.
- Our service is extraordinary.
Define competitive. Describe why you are the best. Tell me a story to illustrate what extraordinary service means to your customers. Be specific and you will sell more.
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