A to Z Guide to Selling More: B is for Benefits

Clients buy benefits. They buy "What in it for me?”

They buy

· Make my life easy.

· Increase my profits.

· Save me money.

· Help me get more done in a day.

They buy to achieve aspirations.

· Help me reach my potential.

· Make me thinner, kinder, smarter, sexier.

Benefits sell, so make sure selling conversations focus on them.