Wednesday, January 26, 2011

E-mail Tips

Today, a lot of us communicate via e-mail with both current and prospective clients. Especially when it comes to e-mailing prospects, there are a few important tips you should follow:
  • According to HubSpot, Tuesday at 11am is one of the worst possible times to send e-mail messages/campaigns.
  • E-mail subject lines should be no longer than 50 characters. Statistics show that if you can get your count down to 48 or 49 characters, the success rate of e-mails opened is even higher.
  • The recommended length for emails is 3-5 short paragraphs.
  • It’s important to avoid common spam words like free, click here or click below, Dear Friend or Dear another generic term, call or dial or toll free used with 800 or 888 or 877 or 866 or 855 or 844 or 833 or 822, Risk Free or no risk, Save $$$ or Save Millions or Save up to or Save Thousands or Save Money, Free offer or Special offer or Trial offer.
Good Selling!

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