Wednesday, September 15, 2010

Cross-Selling Pays Off

Cross-selling is selling additional products and services to current customers. It pays off for three reasons.
  1. It is the easy way to increase sales.
  2. People often don't shop when a convenient solution is easily available--so be the convenient solution.

  3. When a client is buying all they can buy from you, they're more likely to be loyal, more profitable and less likely to listen to your competitor's pitch.
Today, make a list of customers who only buy one service and work on cross-selling them.

No comments: