![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGX_k_aOFvkeDbcD_FCxUUvUrO-y13D88Hj_dC3X2xDbmTR5d0fN0KnmpsQNLtW1AblZKaiEUP8XT34kYogzmISFu4SMyjID7jWX8LbPV7W743cdT0i0A6DLXEmWtAEGFFTd4fEwSm7qXB/s200/creative_selling.gif)
Cross-selling is selling additional products and services to current customers. It pays off for three reasons.
- It is the easy way to increase sales.
- People often don't shop when a convenient solution is easily available--so be the convenient solution.
- When a client is buying all they can buy from you, they're more likely to be loyal, more profitable and less likely to listen to your competitor's pitch.
Today, make a list of customers who only buy one service and work on cross-selling them.
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