5 tips to make it easy for customers to buy
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- Don’t ask for information this is unnecessary. Prospects who feel they are being asked to invest more time than necessary might bail.
- Fill out as much info as you can on required forms for customers. It sends a subtle signal that says “When you buy from me I make life easy!”
- Anticipate buyer's needs in order to eliminate risks and fully understand benefits. Provided early in the sales cycle and you can often shorten it.
- Communicate what the client can expect in terms of service. Do you promise to return calls in an hour, 90 minutes or by EOD?
- Provide referrals, even if the customer didn’t ask for them. This simple step boosts your credibility.
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