Thursday, September 16, 2010

5 tips to make it easy for customers to buy

  1. Don’t ask for information this is unnecessary. Prospects who feel they are being asked to invest more time than necessary might bail.
  2. Fill out as much info as you can on required forms for customers. It sends a subtle signal that says “When you buy from me I make life easy!”
  3. Anticipate buyer's needs in order to eliminate risks and fully understand benefits. Provided early in the sales cycle and you can often shorten it.
  4. Communicate what the client can expect in terms of service. Do you promise to return calls in an hour, 90 minutes or by EOD?
  5. Provide referrals, even if the customer didn’t ask for them. This simple step boosts your credibility.

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