Jeff Leesis a senior manager at SendOutCards. Recently, I referred him to another friend of mine. About a week after the referral, I got a box in the mail. It had a card in it along with a bag of toffee. The card thanked me for the referral. The toffee turned that card into a “wow” moment and created a memorable experience. I learned from Jeff and the next time I get a referral—or a testimonial—I am going to make darn sure the party who helped me gets a bigger token of my appreciation.