The Seven Fundamentals of Great Sales Calls
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqWRYGwOJYKmBR1nMEV3a_fP_a3JDY6e_fSFyxmQH45eQ9HK8OuTQ6lzlpiQCmq9E8jv9ZxuWLihfo7Gdi-r8FE1S_QSxFnw2IrMqpmDSR6v1l8MMVgL14sNfOjTYmCiytOX9jHfVlVUdY/s200/seven_fingered_hand.gif)
- You focus on understanding what the customer wants to buy—NOT what you want to sell.
- You walk away knowing more about the customer’s value equation.
- You establish or deepen a relationship so the customer trusts you enough to buy.
- You differentiate yourself from your competition.
- You sell benefits—NOT features.
- You come across as a credible source of information.
- You create forward momentum in the sales cycle. If there is no forward movement toward a yes or a no from potential customers, then you’re NOT a sales professional, you’re a professional visitor.
No comments:
Post a Comment