The Seven Deadly Sins of Selling

Jennifer walked into Daisy’s Café to grab a quick bite of lunch. She had been on the phone all morning making cold calls and was ready for a break. Scanning the busy restaurant, she spotted Rick Masters alone at a table. Rick was a real sales pro and she often ran into him at networking events. Since they didn’t compete in the same industry, he was always willing to share his extensive knowledge. She walked over to where Rick sat and said, “Do you mind if I join you?”

Rick struggled to muster a smile. “Sure, but I can’t promise I’ll be good company because I just found out I lost an account to my biggest competitor.”

“Ouch,” Jennifer said as she sat. “What happened?"

“Over the past year, I got complacent and committed the seven deadly sins of selling. Today they came back to haunt me,” Rick said.

Be sure to check back over the next seven days to learn about the seven deadly sins of selling!