Friday, April 16, 2010

"R" Word Wrap-Up

To sum it all up, write this five word question on a sticky note. “What matters to customers now?” Place that question where you see it every day.

The old saying, “Timing is better than brilliance,” speaks to the power of relevance. When your message matters to customers, sales cycles are shorter. Profits are higher because relevance increases value. When you continue to communicate message that matter, you forge strong and lasting relationships.

Remember that today’s concerns may not be important tomorrow. Regularly refresh messages so they connect. Find new ways to be pertinent to customers every day because relevance sells.

Enjoy your weekend!

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