Wednesday, March 3, 2010

Resurrect the Dead: Step One

Step One: List Dead Accounts

Make a list of dead accounts and jot down notes on what you know. Why did the account die? Was there a problem with quality, pricing, or personnel? Was neglect the cause?

For the moment, don’t expend any energy worrying about the probability of a successful resurrection. Just make the list, read it once, and then put it aside for 24 hours. Let your brilliant subconscious mind take over and work on the problem.

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