Monday, March 29, 2010

Going Up?

This week we will explore The Elevator Speech. The first thing you are probably asking yourself is, "Why Do I Need an Elevator Speech?"

The answer to that question is sales start when potential buyers learn about your offering and they’re interested. A good elevator speech helps you create interest.

• It tells people who you are and proclaims how you help.
• It demonstrates to the buyer they’re dealing with a competent
• It opens conversations.

Ultimately, a good elevator speech pays off—often in unexpected places and situations.

More on The Elevator Speech tomorrow!

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