Wednesday, February 10, 2010

You've Got Mail

To entice a stranger to look at your email, the subject line must do the following:

  • BE RELEVANT. The message must matter now.

  • Be clear. Be sure you don't sound like a scam.

  • Be interesting.

Here are good examples of subject lines that "sell" opening the email.

  • Last week we saved a customer $$$$ on (name the product or service).

  • Last week, the XYZ Company thanked us because (explain why they thanked you).

Look at the prospect's website because another good subject line starts by saying, "I looked at your website." In the body of the email tie observations to the benefits you offer. People are busy. Keep emails short and easy to skim.

Good selling!

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