Wednesday, October 17, 2012


There is an enormous payoff for companies who move customers from satisfied to loyal on the spectrum because you'll get more business with higher markups. Identify a list of ten satisfied customers with big potential and talk to them. Find out what you would have to do differently in order to qualify for the gift of loyalty.

Reward loyal customers for their continued support.
  • Have an event to thank them
  • Send a thank you card signed by everyone in your company
  • Send out a small appreciation gift
  • Mark significant anniversaries like the tenth year of a partnership

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