Monday, April 9, 2012

Business Letters

Business letters are effective low‐tech sales tools that communicate more than ink‐on‐paper information. Writing a letter offers tangible evidence to potential customers that you view them as important and worth an investment of time. Letters demonstrate your understanding of customer problems and how you can solve them.

Opening a letter is a tactile experience, engaging our senses. Opening a letter and touching a sheet of paper helps to create and strengthen memories—particularly if the information in the letter is relevant.

Letters build awareness. Readers read them in their own way and at their own speed, aiding comprehension. Well‐written letters leave readers with the impression that you’re professional, intelligent and you understand their problems, and that’s why they help presell you.

Learning to write a good business letter is an easy skill to acquire and it pays off. Keep checking back over the next few days for the tips and tricks to writing an effective business letter.

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