Business Letters - Final Thoughts

• I often get asked if it is a good idea to include a date in the letter when the potential customer should expect the follow‐up call. The answer is yes—if you can guarantee absolutely you will follow up on that date. If you can’t guarantee you’ll make good on your promise, don’t include a date!

• When you tell people what you do, be specific because specific information makes a more powerful impression than generic fluff.

• Be sure you spell‐check.

• Read your letter aloud before you send it out! Reading aloud helps you catch mistakes and identify confusing sentences.

• Can you do anything to enhance the level of visual attractiveness? Your letter should please the eye and give the impression of competent professionalism.

• Pay attention to echoing words because repetitive overuse causes words to lose power.

A good business letter helps you build awareness and make the right impression, and that helps you sell.

Good selling!