Take a piece of paper and divide it into two columns. In one column, list to your satisfied customers and in the other column, list your loyal ones. Study your list and try to decipher the reasons behind why certain customers are satisfied and others are loyal. As salespeople, it's our job to find ways to convert those who are satisfied into those who are loyal.
Wednesday, October 5, 2011
The Loyalty List
Take a piece of paper and divide it into two columns. In one column, list to your satisfied customers and in the other column, list your loyal ones. Study your list and try to decipher the reasons behind why certain customers are satisfied and others are loyal. As salespeople, it's our job to find ways to convert those who are satisfied into those who are loyal.
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