Wednesday, May 25, 2011

A to Z Guide to Selling More: R is for Risk

Before a buyer makes their first purchase from you, you must alleviate or eliminate worries about risks. The unknown is always scary. Buyers may want to improve their current situation, but they won't change if they are afraid they could end up worse off.

Grab a pencil and a piece of paper. List all the things that could go wrong when a buyer chooses a new vendor and put together a plan to address them.

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