Wednesday, April 20, 2011

A to Z Guide to Selling More: H is for How

Explaining how things work is important. Doing a good job of explaining how your product solves the client will help you close a deal. Doing a bad job derails sale and costs you money.

When you explain how your product works to me—your potential customer—tell me enough to keep me interested. Don’t tell me stuff I don’t care about and don’t need to know.

Tell me how your product works, but leave out the boring stuff.

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