In today's fast-paced, technology-driven world it's hard to catch the attention of prospects. Last week, Groupon's daily e-mail with the deal of the day contained the subject line, "64% Off Wrinkle-Reducing Therapy at Hollywood Tans." Doesn't tanning contributed to wrinkling though?!? Whether it does or doesn't, the choice of words stopped me in my tracks.

How are you marketing yourself through e-mail? Remember when e-mailing prospects your e-mail is one out of hundreds they will receive in a day. Make sure what you are saying catches their attention in a positive way.

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The Daily Deal for

Atlanta

Wednesday, March 9, 2011

$20 for One Month of Wrinkle-Reducing, Red-Light Therapy at Hollywood Tans ($55 Value)

$20
Value	$55
Discount	64%
You Save	$35

The Company

Hollywood Tans

Locations

Hollywood Tans Buckhead, Hollywood Tans Toco Hills, Hollywood Tans Midtown Atlanta, and Hollywood Tans Roswell

Being beautiful is hard work, which is why, when viewed up close, most supermodels resemble elderly oil-rig workers. Harvest beauty the easy way with today's Groupon: for $20, you get one month of wrinkle-reducing red-light therapy at Hollywood Tans (a $55 value). Your Groupon is good at any of Hollywood Tans' locations in Buckhead, Midtown, Toco Hills, and Roswell.

Hollywood Tan's red-light therapy rejuvenates worn-out skin suits, reducing wrinkles and firming flesh with deep, penetrating rays of salutary light. Stimulating fibroblast cells deep within the dermis, the rouge rays encourage the production of the proteins collagen and elastin, which—like epidermal military academies—provide delinquent skin with needed structure. The newly produced proteins fill out sagging tissue, making skin fuller, clearer, and less wrinkled. The powerful crimson glow is also effective in reducing and repairing acne blemishes, scars, and long-prophesied birthmarks that mark the unwilling bearer as Lord of Sorrow.

Sessions themselves take place in 42-bulb, stand-up red-light booths and last around 12 minutes. Hollywood Tans recommends a treatment regimen of three sessions per week for the first two weeks (or more if necessary), followed by two to three sessions per week after. Results are usually noticeable within 60 to 90 days or 420 to 630 dog days. Hollywood Tans also sells a complete line of Beauty With Light red light rejuvenation lotions which aid in the results of red light therapy.

Why go to medical school when you already have unlimited access to brains?