How Long Do Tough Times Last?

With just two months left in 2010, I wonder how sales people throughout the country are doing despite the economic crisis our country has been forced to deal with. The question most people ask is, "How long do tough times last?"

Following the Great Depression, in which output dropped by 30 percent and over 25 percent of the nation's work force was unemployed, a decade passed before the economy fully recovered. Fortunately for us in sales, no other downturn lasted anywhere near this long and the majority of downturns in the late 20th century lasted less than a year.

Good times always last longer than bad times, and bad times always get better!