Thursday, October 28, 2010

Functional Benefits v. Emotional Benefits

Make sure that you are always enthusiastically talking about your product benefits, even when the customer has bought from you for years. Remember, functional benefits are logical reasons to purchase. They explain to a buyer how your product solves their problems or improves their situation. There are also emotional benefits that relate directly to buyer feelings. Often, they relate directly to the advantages of buying from a wonderful salesperson like you.

Reminding buyers why they made a smart choice helps keep competitors at bay.

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