A Cup of Jo

When it comes to making cold calls, a salesperson’s voice is an essential and powerful tool, but learning to use it properly is critical to success. One way I teach people to warm up their voice is by using the "get a cup of coffee" vibe. If you called a friend to ask them to meet you for a cup of coffee, you would sound friendly. Whether they said yes or no, you wouldn't worry a lot about whether or not they liked you. When you cold call, if you can embrace the "get a cup of coffee vibe," you sound more natural, more friendly and get better results.