Monday, September 20, 2010

Ten Tips to Grow Sales: Tips 1 - 5

Over the next two days, I will be sharing Ten Tips to Grow Sales.

1. Create messages that passed the R-Test - R stands for relevant messages. When a message is relevant, it gets attention because it matters to your
audience right now.

2. Never leave a message that goes like this. “I called you before, and I want to talk to you about your printing needs. Call me back.” As a business owner, people try to sell to me all the time. I have heard plenty of messages that start out, “I called you before.” Aren’t sales professionals supposed to call people? Isn’t it our job to persuade potential buyers that it is in their best interests to talk to us? YES! Absolutely!

3. Worry if the client never wants to meet you in person—especially if you’re in the
same town! Strong relationships require interaction. When you’re entire relationship is built on impersonal emails strictly related to information transfers, the relationship with the client may be stable, but it’s not intimate.

4. “I looked at your website.” These five words are powerful because they tell prospects you have done your homework. And, you can springboard off these five words to talk about a problem you can help your potential customer solve.

5. Phone, email and in-person—Choose the right tool.

Tips 6 - 10 tomorrow. Good selling!

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