Wednesday, September 22, 2010

E-mail + Social Media

Last month, someone who I purchased from in the past sent me a very interesting selling e-mail tied to social media. He used the e-mail to reach out to me in a very personalized, non-Constant Contact manner even though I'm sure this is a canned e-mail. It even mentions what I purchased! Still, it elicits a different mental response from me; offering me "value" related to my interest in independent music, it taps into the "freemium" model to get me to go to sites, uses the word "help" in the e-mail (most of us want to help others) and uses a PS with a topic that many would be curious about.

Here's the e-mail. You may want to apply some of his tactics to your next selling e-mail.

From: []
Sent: Saturday, July 31, 2010 5:18 AM
Subject: Hi Linda - keeping in touch - new musician projects

Hi Linda -

Way back in 2007, you bought a CD from my store, CD Baby.
(JULIE GRIBBLE: Echoes in my Head. Remember?)

So you might be interested in my new free projects to help musicians:

MusicThoughts: inspiring quotes about music

MuckWork: assistants to do your dirty work

Derek Sivers: my personal site, with articles

SongTest: a free, open song contest

They're all free, open-source, and non-commercial (except MuckWork), so I'm
not emailing you for any business reason.

But since we've emailed in the past, I thought I should let you know what's

I sold CD Baby two years ago, so this is the last time you'll hear from me,
unless you reply back or click those links.

Though if you do reply, please let me know what's going on with you
(really!), in case I can help in any way, and to keep this from being a
one-sided conversation. :-)


Derek Sivers

P.S. Why I sold CD Baby and where the money went:

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