- The first job gives the customer the benefit of experience. Did your quality and service meet or exceed expectations? Or did the customer get less than expected?
- During the buying experience, did your relationship with the customer get stronger? Did rapport and trust grow? Do they like you more now? Or did the buying experience make them like you less?
- When they customer paid the bill, did they feel happy with the value they received or experience buyer's regret?
- If there were problems, did they get resolved to the customer's satisfaction?
Silence doesn't always indicate 100% satisfaction. Call the buyer after the sale is complete. Find out if they're happy. If the answer is "yes" then ask them how else you can do to help them today.
Thanks to Fred Greer, Account Executive at Standard Press for this topic. If you have a specific topic you'd like me to blog about, post it to the comments section below or e-mail email@example.com.