Tuesday, June 22, 2010

Stop Driving Your Customers Crazy - Part 2

Crazy-Maker Number Two: You send out too many proofs with problems.

More often than not, the buyer did not create the art for the job they want to print. They hired the designer for their creativity. They hired you because you’re supposed to be the expert who makes files print correctly.

Buyers hate it when proofs turn into scavenger hunts forcing them to find technical glitches, re-flowed copy, missing elements and wrong fonts.

Sending out a bad proof once in a while is not a deal killer. Sending out three bad proofs in a row sends the message that your company is incompetent and you don't care enough to fix the problem.

No comments: