Wednesday, April 28, 2010

Sin #7

Mistake Number 7: You engage in too little new business activity.

How many prospects do you talk to every week? For all too many salespeople in all too many weeks the answer is a big fat zero. Are they really that busy? Or because they’re successful, have they allowed selling—the job they were hired to do—to take a back seat to servicing? To be good at prospecting takes practice. Otherwise when the bottom falls out and you’re scrambling for new work, your skills are rusty and it’s tougher to convince people to buy. Be proactive about seeking new business and you succeed no matter what fate throws your way.

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