Asking One Question Helps You Close More Sales

Customers want to solve problems. The next time you talk about a new product or service, present the benefits of your solution and then ask, "Can you share a reason as to how you think this would help you?"

Listen closely to the buyer's answer and use what you learn during the sales cycle.

• Does the buyer sound enthusiastic?
• Is the reason they give compelling and powerful?
• Does it indicate the buyer intends to act now?

Repeating the buyer's words helps close deals. It's an easy technique. Master it to sell more.