After a client call, I drove back to Atlanta and passed a car wash. The sign in front wasn’t fancy. It had the name of the car wash and below it the owner had created this message:
Car Wash $5.00.
White Cars $2.00 off today.
I counted three white cars taking advantage of the special as I drove past. Advertising brilliance illustrating the basic principal that a relevant message increases the odds of making a sale.
I counted three white cars taking advantage of the special as I drove past. Advertising brilliance illustrating the basic principal that a relevant message increases the odds of making a sale.
No comments:
Post a Comment