Wednesday, February 3, 2010

A Selling Lesson from an Alabama Car Wash

After a client call, I drove back to Atlanta and passed a car wash. The sign in front wasn’t fancy. It had the name of the car wash and below it the owner had created this message:
Car Wash $5.00.
White Cars $2.00 off today.

I counted three white cars taking advantage of the special as I drove past. Advertising brilliance illustrating the basic principal that a relevant message increases the odds of making a sale.

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