![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYF3AzIuWr22KnpjishjzU5FhFdrp9Apa7dyBBdjJDQcjGsE2wQLfLz28_TKVbmCb8WYiRgP5NP90g4gNy-SFOCKyZOg7WdaRxHzZ_KI0Gku3eujirsEMsjHi1ICTC0WOqwql3hsyGPE0E/s200/Car+Wash.jpg)
After a client call, I drove back to Atlanta and passed a car wash. The sign in front wasn’t fancy. It had the name of the car wash and below it the owner had created this message:
Car Wash $5.00.
White Cars $2.00 off today.
I counted three white cars taking advantage of the special as I drove past. Advertising brilliance illustrating the basic principal that a relevant message increases the odds of making a sale.
I counted three white cars taking advantage of the special as I drove past. Advertising brilliance illustrating the basic principal that a relevant message increases the odds of making a sale.
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